COMPETITIVE INTELLIGENCE FOR HOSPITALITY

Your competitors are
talking. Are you listening?

SignalTAP fuses public TABC revenue filings with your Toast POS data to reveal what every bar in your market earned last month — and tells you exactly what to do about it. Real competitor revenue. Real market share. Real actions.

See Pricing

Connects to Toast POS · Live in 48 hours · No long-term contracts · 30-day money-back guarantee

THE PROBLEM

You know your numbers.
You don't know theirs.

60–80%
of bars close within 5 years
50–70% of those failures have a competitive intelligence component — poor location understanding, undetected competition, failure to adapt to market changes.
$10K–$22K
monthly revenue lost to undetected competitors
A new direct competitor within 1 mile causes 10–30% revenue cannibalization for bars with hyperlocal customer bases. You won't see it until it's too late.
$3,120–$8,855
/month to replicate manually
Hiring consultants, subscribing to research services, monitoring TABC filings by hand, running mystery shops. SignalTAP automates all of it for $199–$499.
THE DATA MOAT

Two data sources.
Zero competitors.

SignalTAP is the only platform that merges public regulatory revenue data with private POS data. This combination creates capabilities that literally cannot exist without both sources.

TABC Public Revenue Filings
What every competitor earned
Records Ingested35,987 rows
Unique Locations1,393 bars (Houston metro)
Date RangeNov 2022 – Jan 2026 (39 months)
Filing FrequencyMonthly (per TABC period)
Revenue CategoriesLiquor, Wine, Beer, Cover, Total
Permit DataResponsibility begin/end dates
Toast POS Private Data
What YOU earned
Sync MethodToast API (real-time)
Revenue DetailItem-level, by sales category
Categories TrackedFood, Liquor, Wine, Beer, Bottled, NA, Retail
Void/DiscountFull tracking by reason & server
Labor DataHours, shifts, efficiency
Tip TrackingServer-level tip reporting

TABC data tells you what every competitor earned. Toast data tells you what YOU earned. SignalTAP is the only platform that merges both to compute real market share, peer benchmarks, and category mix gaps. No other hospitality analytics tool has this capability.

6 ANALYTICS MODULES

Every metric has three parts: The number. The insight. The action.

If a metric can't generate an action, it doesn't belong on the dashboard. Every visualization produces a specific, dollar-quantified recommendation.

Revenue Forecast

Predictive revenue modeling using historical Toast data. Trend analysis, seasonal pattern detection, and growth rate computation.

"Projected March revenue: $368K (+7.6% MoM)"

Revenue Mix / Menu Intelligence

Item-level performance, BCG matrix positioning, server performance scoring, and menu volatility tracking across every sales category.

"Espresso Martini is a Star — high volume, high margin. Protect it."
FLAGSHIP

Competitive Landscape

Full competitive intelligence radar: market share, geographic pressure index, competitor monitoring, new entrant alerts, closure detection, and 3D time-lapse mapping.

"3 competitors closed — $62K/mo freed. Your wine mix is 16% below market."

Profitability / Labor Analytics

Labor cost analysis, revenue-per-labor-hour efficiency, shift-level profitability, overtime tracking, and staffing optimization recommendations.

"Friday 8PM–12AM: $4,200/labor-hour. Monday lunch: $890. Cut 2 positions."

Sentiment Analysis

Customer feedback pattern analysis from reviews and operational signals. Identifies satisfaction trends, complaint categories, and service quality issues.

"Negative sentiment spikes correlate with understaffed Friday late-night shifts."

Executive Summary

AI-generated executive briefing synthesizing all modules into a single-page overview with the top 3 actions you should take this week.

"This week: (1) Wine launch (2) Adjust Friday staffing (3) Geo-campaign near closure"
FLAGSHIP MODULE

Am I winning or losing
in my market?

The Competitive Landscape module is SignalTAP's primary differentiator. It uses TABC data to answer the question no other tool can — with 8 capabilities that turn public filings into private advantage.

Market Share Tracking

Your Toast revenue vs. all TABC competitor revenue within your chosen radius. The single most important strategic metric.

Geographic Pressure Index

A 0–100 score measuring competitive heat within your radius. Not your revenue — the market's total competitive force pressing on you.

3D Competitive Map

Deck.GL 3D map with competitors as columns sized by revenue, colored by percentile. Time playback across 39 months of TABC data.

New Entrant Alerts

Detect new TABC permits filed within your radius months before they open. Early warning system for emerging competition.

Closure Opportunities

When competitors close, SignalTAP quantifies the freed market share and recommends how to capture it with budget and projected ROI.

Category Mix Benchmarking

Compare your liquor/wine/beer split against the market average. Find the exact revenue gaps hiding in your menu — quantified in dollars.

Revenue Tier Ranking

Where you rank among bars in your revenue tier (0.25x to 4x your monthly revenue) within radius. Know your real peer set.

Dollar-Quantified Actions

Every action card has a priority level, plain-English insight, specific action, and estimated dollar impact referencing actual competitor data.

ACTION, NOT JUST INFORMATION

13+ dollar-quantified
recommendations per login

The Competitive Landscape module alone generates up to 10 action items per page load: 5 from top-level action cards, 5 from individual chart action items. Combined with the Executive Summary's top-3 weekly actions, you get specific, data-backed recommendations every time you log in.

Market Share Opportunity
Competitor closures
Revenue Tier Warning
Rank dropped vs peers
New Entrant Alert
New TABC permit filed
Category Mix Gap
Below market average
REAL DATA. REAL RESULTS.

In the first analysis, SignalTAP found
$117K/month in opportunities

Data from a Houston upscale cocktail bar doing $233K–$342K/month. These numbers are actual — not estimates, not projections. The owner had no idea about any of it.

4.2%
Market share computed
First-ever market share calculation for a Houston bar
98
Competitors within 1 mile
Competitors the owner didn't know existed
$55K
Wine revenue gap identified
Up to $55K/month if gap partially closed
$62K
Freed market share
From 3 competitor closures within 1 mile
5
New permits detected
Early warning 3–6 months before opening
#4
Revenue tier rank
Clear target: overtake #3 ($1K/mo gap)

"SignalTAP identified $55K/month in potential revenue from a wine program gap, detected 5 new competitors filing permits, and found $62K/month in freed market share from 3 closures — all within 1 mile. That's what reading the signals looks like."

COMPETITIVE LANDSCAPE

No one else does this.

Across 30+ products researched, none combine public regulatory revenue data with private POS data for hospitality competitive intelligence.

Product
Price
CI Features
Gap
Toast Analytics
$0–$350/mo
Minimal benchmarking
No competitor revenue data
Avero / R365
$100–$549/mo
Limited network benchmarks
No external market intelligence
Placer.ai
$1,000–$25K/mo
Foot traffic only
No revenue data; 5–50× more expensive
Sculpture / Bar-i
$100–$800/mo
None
Inventory only — no competitive intel
Crayon / Klue
$1K–$10K+/mo
Core offering
Not hospitality; 5–50× more expensive
SignalTAP
$199–$499/mo
Core offering
Unique: TABC + POS fusion
PREMIUM VISUALIZATION

Your market in
three dimensions

SignalTAP's 3D competitive map renders every bar in your radius as a column sized by monthly revenue, colored by percentile — with a revenue density heatmap underneath. Time playback lets you watch your market evolve month-by-month across 39 months of competitive history.

HexagonLayer: Revenue density heatmap (navy-to-gold gradient)
ColumnLayer: Individual competitor bars sized by TABC revenue
ScatterplotLayer: Your store — animated red glow ring, unmistakable
Time Playback: 39 months of animated competitive history
Houston Metro · 39 Months · 1,393 Locations
THE ROI MATH

Less than two cocktails a day.
23–59× return.

Scan
$199/mo
$6.63/day
Conservative ROI
58.8×
at 10% value capture
Intercept
$349/mo
$11.63/day
Conservative ROI
33.5×
at 10% value capture
Decode
$499/mo
$16.63/day
Conservative ROI
23.4×
at 10% value capture

Based on $11,700/month in identified value (wine program gap + freed market share). Restaurant technology investments typically deliver 3–8× ROI. SignalTAP delivers 23–59× at conservative 10% capture rates.

PRICING

Read the signals at every level

Scan
See the battlefield
$166/mo
billed annually ($1992/year)
Choose Plan
Competitive Landscape scoreboard (4 KPIs)
Market share tracking (monthly)
Active competitor count + trends
Proximity analysis (1-mile & 5-mile)
Revenue Forecast module
Executive Summary module
Educational toggles on all charts
Monthly TABC data refresh
MOST POPULAR
Intercept
Read every signal
$291/mo
billed annually ($3492/year)
Get Started
Everything in Scan, plus:
Full Competitive Landscape module
3D competitive map with time playback
5 action card generators with $ impacts
5 chart action items (per-chart recs)
Revenue Tier Benchmark (peer ranking)
Category Mix Gap analysis
New Entrant + Closure alerts
All radius options (0.5, 1, 3, 5 mi)
Menu Intelligence / Revenue Mix module
Profitability / Labor Analytics module
Decode
Own the market
$416/mo
billed annually ($4992/year)
Choose Plan
Everything in Intercept, plus:
Sentiment Analysis module
Custom radius configuration
Multi-location support
Weekly email intelligence digest
API access for custom integrations
Priority support
Dedicated account review (quarterly)
Multi-location? 2–3 locations get 10% off per location. 4–10 locations get 15% off. 11+ locations get custom enterprise pricing. Contact sales →

Full Feature Comparison

Every feature across all three tiers

Feature
Scan
Intercept
Decode
Competitive Intelligence
Competitive Landscape Scoreboard (4 KPIs)
Market Share % Tracking
Active Competitor Count + New/Closed Trends
1-Mile & 5-Mile Proximity Analysis
Full Radius Control (0.5, 1, 3, 5 mi)
Custom Radius Configuration
Geographic Pressure Index Chart
Market Share Trend Chart
Revenue Tier Benchmark (Peer Ranking)
Category Mix Comparison (Liquor/Wine/Beer)
New Entrant & Closure Tracking Chart
3D Competitive Map with Time Playback
Action Intelligence
5 Data-Driven Action Cards with $ Impact
5 Per-Chart Action Recommendations
Market Share Opportunity Alerts
Revenue Tier Warnings
New Entrant Permit Alerts
Growth Window Detection
Category Mix Gap Recommendations
Revenue & Forecasting
Predictive Revenue Modeling
Seasonal Pattern Detection
Growth Rate Computation
THE DELTA KINETICS ECOSYSTEM

SignalTAP tells you what's happening outside.
CoreTAP tells you what's happening inside.

Together under the Delta Kinetics bundle, they unlock the Executive Health Score — a composite metric that only activates when both products are connected — plus Strategic Action Protocols and a phased performance roadmap.

Explore Delta Kinetics Bundles
Toast API Requirement
SignalTAP connects to your venue through Toast's API, which requires Toast's Restaurant Management Suite. This is a Toast fee, not a SignalTAP fee. If you're already on Toast's paid plans, you're good to go.
FREQUENTLY ASKED QUESTIONS

Got questions?

SignalTAP combines two data sources: public TABC (Texas Alcoholic Beverage Commission) revenue filings — which include monthly liquor, wine, beer, and total receipts for every licensed establishment — and your private Toast POS transaction data. This fusion is what enables real competitive intelligence: TABC tells you what competitors earned, Toast tells you what you earned, and SignalTAP computes the gap.
Yes — SignalTAP connects to your Toast POS through Toast's API, which requires Toast's Restaurant Management Suite. This is a Toast fee, not a SignalTAP fee. If you're already on Toast's paid plans, you're good to go.
The competitor data comes directly from TABC public filings — these are the actual reported revenue numbers that establishments file with the state of Texas. This is not estimated foot traffic, review sentiment, or survey data. It is real, reported revenue broken down by liquor, wine, beer, and cover charges.
Most venues are live within 48 hours. We connect your Toast API, run your historical data through the analytics pipeline, and your intelligence dashboard is online. The TABC dataset covering 35,987 records across 1,393 Houston locations is already loaded and waiting.
No long-term contracts. Month-to-month billing. Annual plans get ~17% off (2 months free) and lock your rate, but you can cancel anytime. All plans include a 30-day money-back guarantee.
Toast Analytics shows your own data — it cannot see competitor revenue. Avero provides anonymized network benchmarks, not granular competitor data. SignalTAP is the only platform that fuses public TABC filings with private POS data to compute real market share, peer benchmarks, category mix gaps, and new entrant detection. No other hospitality tool has this capability.
Yes. Upgrades take effect immediately — new features unlock in real time. Downgrades take effect at the next billing cycle. No penalties.
Currently the Houston metropolitan area, covering 1,393 unique bar locations tracked across 39 months of TABC data. Texas-wide expansion is on the roadmap — anywhere TABC filings exist, SignalTAP can operate.

Your market is sending signals.
Start reading them.

Real competitor revenue. Real market share. Real actions — dollar-quantified, every time you log in. Live in 48 hours.

Get Started Today

30-day money-back guarantee · No long-term contracts · Cancel anytime